Find out what your website costs you.
We read your site the way a first-time visitor does, then name what is losing the sale and what to change. You receive the findings whether or not you hire us.
6 pages read · delivered as a PDF
Four passes over the same six pages.
The brand, as a stranger meets it
Logo placement and legibility, how many variants are in use, how many typefaces and colours the site actually runs, and whether the photography holds one treatment.
The path to the thing you sell
Whether the first screen states what you sell, how many steps stand between arrival and purchase, and where the buying decision is asked for.
What is measured rather than judged
Load and interaction timings from field data, and how much of your site is actually indexed. These are measurements, so they are reported separately from anything read by eye.
The fix, written as an instruction
Each finding names the element, the problem, and the change. A finding you cannot act on is an opinion, and we do not send opinions.
Findings, ranked by severity
Ordered by what a visitor hits first, not by how hard it is to fix. Critical, high, and moderate.
No score out of anything
A website is not one artifact, so a single number would be arbitrary. The findings carry the judgment.
Yours to keep
A PDF you can hand to whoever builds your site, including someone who is not us.
If the site is already good, we will say so.
We do not invent problems to make a case. When there is little to repair, the opportunity is somewhere else, and that is a better conversation to be having.